Executive Summary

Legionnaires Disease - Introduction to the Risk

Legionnaires Disease - Introduction to the Risk

Legionnaires Disease (LD) associated with the Hospitality and Leisure Industry, whether on land or water, has been reported often in recent years and has received significant media attention. The disease (LD) and the bacterial agent most commonly associated with it (Legionella pneumophila) first received widespread recognition in 1976, when 34 deaths and an additional 221 illnesses occurred within the Bellevue Stratford Hotel Philadelphia at an American Legion Convention (hence the name Legionnaires Disease).

Legionella, the bacterium that causes Legionnaires’ disease, occurs naturally in freshwater environments, like lakes and streams. Generally, the low amounts of these bacteria in freshwater do not lead to disease. However, Legionella can pose a health risk when it gets into building water systems. To do this, Legionella first has to grow (increase in numbers). Then it has to spread through small water droplets (aerosolization) that people can breathe in. Safe Shower is invented the solution which minimize the risk for Legionnaires’ disease in Hotels, Hospitals and Other establishments.

Infrequent use of fixtures can effectively add “dead legs” to a water system. The water leading to an infrequently used faucet or shower head may sit in a pipe at Legionella growth temperature for days or weeks and bacteria growing in the dead leg can be shed into the flowing stream. Infrequent use of plumbing fixtures, like in a hotel luxury suite for example, encourages Legionella bacteria to live in biofilms (and even in other microorganisms such as amoebae) where they can obtain nutrients and be protected from disinfectants.

The need

Hotels are exposed to claims from guests exposed to the disease,

Hospitals and hotels spend tens of thousands of dollars a year to disinfection, which our solution makes better.

In 2011, The Aria Resort & Casino, located on the Las Vegas Strip, told guests who stayed during a two-week period between June 21 and July 4 that they may have been exposed to high levels of disease-causing legionella bacteria.

In 2016, dozens of guests at the hotel in Shfayim were evacuated from their rooms after the pollution was discovered, the hotel was sued for compensation.

In 2017, a resident of the central region of Israel went to the Daniel Hotel for a vacation and died six days later after suffering from the Legionnaires' disease. In his lawsuit for NIS 2 million, his lawyers claim that the hotel failed to test bacteria concentrations in the water system of the Ministry of Health.

According to the CDC, “about 6,100 cases of Legionnaires’ disease were reported in the United States in 2016. However, because Legionnaires’ disease is likely underdiagnosed, this number may underestimate the true incidence.” https://www.cdc.gov/legionella/fastfacts.html

About one in 10 people who gets sick from Legionnaires’ disease will die!!!

Dr. Paul Edelstein, a Legionnaires’ disease researcher, has estimated that more than 100,000 cases of Legionnaires’ disease could be occurring each year in the U.S.

Safe Shower solution is a pendent patent with a working prototype

which includes a tailor-made chlorine tablet

The Solution is prevention

Hospitals and Hotel are required by regulation, to perform a routinely (between once and four times a year) examination to detect Legionella in the bathing water. There are data that indicate that in about half of the cases, bacteria are detected at a concentration higher than the permissible, when Legionella is detected the institution is required to perform an expensive disinfection process and then make a re-test to verify success of disinfection, this procedure take a lot of man hours and is very costly (Tens of thousands of $ each year).

Safe Shower's showerhead connects to every standard water line as regular shower head like showerheads exist in hospitals, hotels and private homes, by doing so they provide an additional layer of protection, which in turn eliminate the risk of Legionnaire disease from sources of hot and cold-water systems (>30% of outbreaks).

Safe Shower - Defeat Legionella

Safe Shower's showerhead connects to every standard water line as regular shower head around the world today, and it can be adapted to special connections on demand without compromising the unique capabilities to prevent legionnaires' disease outbreak.

  • Continuous disinfection of the shower head, when water stops. System prevents Legionella and another bacteria accumulation.
  • Small sized disinfection unit (chlorine tablet) operates only when water stops.
  • By preventing air entering the shower head we minimize aerosols that transmit the Legionella, minimize chlorine oxidization and preventing scale and organic sediments.
  • The silicon valves preventing from air enters to the shower head which minimize aerosols that transmit the Legionella.
  • Minimize chlorine oxidization.
  • Preventing scale and organic sediments.

No water flow - silicon valves are closed.

water flow - silicon valves are open.

The Market

Safe Shower will direct its marketing efforts to hospitals, hotels and retirement homes. Based on numbers of bed (in hospitals) and rooms (in hotels) we estimate that the number of shower heads in these institutions is approximately 20 million globally, with the annual number of tablets required by every shower head to be 4-8 units a year (dependence on use). A total of about 100 million tablets a year.

Turning to the private market will gives much greater numbers.

The Economic Model & Financial Plan

Initial investment will come from a single investor, a group of investors, cooperation with a strategic partner, government assistance, or a combination of all these factors.

The profits from the initial stage sales will enable Safe Shower to expand and increase production.

Revenue will come from the sale of individual units and the sale of service agreements with hotels and hospitals, each unit generating revenue of $ 50 - $ 80 per showerhead.

We expect revenues of $ 1,250,000 during the first two years, based on a sale of 25,000 units. In order to achieve this goal, Safe Shower will invest $ 100,000 in marketing each year aimed at obtaining direct customers, distributors and cooperation, we aim to establish a cooperation with a well-known manufacturer brands (such as Delta, Hansgrohe, etc.) in the field of shower heads to promote us in the private market.

Let's imagine a situation in which Safe Shower sign a service agreement with only 1 out of 10 hospitals, retirement home and hotels in Israel (total estimation of 50,000 shower heads), we are expected to yield 350,000$ per year. Based on 70$ fee per shower head per year in a 3-year service agreement and with a profitability of 150$ (per service agreement) we expect a ROI period of less than 3 years.

The Team

Lidor Zabari – Founder, CEO

M.PH. in Public Health in the Epidemiology Track, Faculty of Medicine, Tel Aviv University.

Aviram Amit – Business Development

Chemical Eng. With an MBA, marketing Track from the Open University.

20 years of experience in marketing and sales of technological products.